ABOUT

Tom Forshaw is the Founder of Katapulsion and an expert in growth marketing. He has a track-record of delivering explosive revenue and profit growth across a wide range of brands and businesses, from start-ups, to scale-ups to global brands.

He adopts a friendly, no nonsense approach and just loves to help businesses achieve growth beyond their expectations. He has spent most of his career client side, with the responsibility of delivering the numbers, which means he has 'walked-the-walk'. Tom's recent experience lies in helping Manchester based tech and eCommerce SME's scale fast.

Along with an experience-driven approach, you will get world class strategic thinking, which is the foundation of growth. Our formula for explosive growth is combining strategy with the latest growth marketing techniques, a network of experts and a deep knowledge of how to get things done.

Keep scrolling to learn more about Tom's track record in growing brands and businesses....

Tom's Growth Marketing Highlights

Quadrupled Sales at Invision Technology

In his most recent role as Chief Operating Officer at Invision, Tom increased sales at Invision fourfold over 6 years. This was preceded by mapping a growth strategy, and putting in place processes that would be the foundation for growth. Then growth was achieved launching into new product areas, expanding into new sales channels and introducing new ways of leveraging online advertising to drive up new customer acquisition.

Doubled Sales and Expanded Channels for Liberty Flights

As Head of Sales & Marketing increased revenue at Liberty Flights from £4m to £9m over 2 years. This was achieved through aggressive product development and by driving growth through existing eCommerce & own retail stores as well as adding a new B2B retail sales channel which delivered £1m incremental sales in Year 1.

Turned Loss-Making JV into High-Margin Success Story

HPZ was a failing JV between PZ Cussons and Haier of China. Tom joined as part of a new Management Team tasked with rescuing the JV. Over 7 years Tom led an ambitious growth marketing program that involved launching new products, categories and sales channels. This turned it from loss-making into a £120m revenue, £15m profit business, making it the most profitable business unit in PZ Cussons global portfolio at the time.

Launched CoolWorld, a New Electronics Retailer

Tom led the project to launch PZ Cussons into electronics retail in West Africa by launching CoolWorld in 2007. This new retail business, emulating the Currys model, delivered £3m turnover in Year 1 and within three years expanded to 5 branches across two countries.

Led the Launch of HiHo, an Innovative New Mobile App

HiHo was an exciting and ambitious startup on a mission to become the worlds largest service destination. Tom worked closely with the Product Dev Team and led marketing strategy and activities, including regional TV advertising to deliver a successful launch. This is one of several start-ups Tom has been involved in, giving him hand-on experience of getting new businesses off the ground.

Re-launched Global FMCG Brand - Imperial Leather

As the Senior Global Brand Manager for Imperial Leather, Tom re-launched the brand, and re-designed the logo, repositioning to harness the rich heritage of the brand. This helped the brand hit its annual profit target of £15m, also helped by an award-winning innovation project to re-launch the Foamburst sub-range.

Launched Sapien, a Premium Start-up in the Office Sector

As Head of Brand and Growth, Tom took start-up Sapien from zero to one, launching in July 2023. Shaping the brand and business strategies and then leading the launch project team, Tom was instrumental to the launch of this new standing desk and monitor arms brand, centred around sustainability, innovation and well-being.

Launched The Next Movie Star Reality TV Show

As Executive Producer, working alongside Producer Sola Fajobi on his TV show start-up, Tom helped to launch the 1st real-time reality TV show in West Africa and the 2nd reality TV show in Nigeria. A project of passion, this show went on to be incredibly successful and lasted for 12 seasons.

Qualifications

CIM - AI for Marketing

Chartered Institute of Marketing Level 6 Specialist Digital Award in Artificial Intelligence for Marketing.

PGC Digital Marketing

Post Graduate Certificate in Digital Marketing, obtained from Manchester Met University in 2016

BSc Psychology & Management

Bachelor of Science obtained at Aston Business School with Honours.

Hubspot Certified

Trained in the use of Hubspot a powerful CRM software used for B2B marketing

Katapulsion's Services

Growth Marketing Strategy & Planning

Shaping a strategy and growth plan is the key to delivering successful growth. Tom will go through a ten-point growth audit covering all the key elements of your marketing operation. This will form the foundation and from this a growth strategy and plan will emerge.

Growth Marketing Execution & Optimisation

Having identified your growth opportunities and shaped a plan, Tom will work with you and your team to help execute the plan. This includes putting the necessary resources and processes in place as well as measuring and optimising performance.

Artificial Intelligence for Marketing

Tom is passionate about harnessing AI to execute marketing processes better, faster and cheaper. He has earned a CIM qualification on this and has spent endless hours researching and learning the best AI tools for marketing such as ChatGPT and Midjourney.

Amazon Marketplace Growth Strategies

Are you looking to launch or expand on Amazon? Tom has over 6 years experience in managing a multi-million pound Amazon brand, quadrupling sales and mastering the unique art of selling on that platform. Tom will share this knowledge and help grow your brand on this important marketplace.